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To be successful today, you must STAND OUT FROM THE CROWD. Prices are similar, products and services begin to look alike, and the competition is closing in with new strategies every day. “Business as usual” is no longer enough if you want to set yourself apart from the competition and be recognized as a “one-of-a-kind” brand. The question you must ask is: “What do you bring to the table that’s so unique and memorable that people CHOOSE to be your customer, colleague, coworker, employee, leader, partner or friend?” In an environment where dramatic change and new business strategies are the norm, you must OUT-PERFORM the competition, OUT-THINK old ideas, OUT-SHINE past performance and OUT-MANEUVER anyone who says it can’t be done. Jean’s new book gives you the tools you need to STAND OUT FROM THE CROWD

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